Los Angeles-based creative agency AV Squad and director Peter McKeon school singer Seal on the dangers of coastal performing in a humorous new promo for the 29th Season of Discovery’s Shark Week. The spot finds the Grammy-winning singer crooning his iconic “Kiss From a Rose” hit to a crowd of adoring fans on a jetty, when he is suddenly swallowed whole by a shark from behind. The promo shows ‘it’s still a bad week to be a seal,’ in more ways than one. Discovery’s wildly popular Shark Week kicks off July 23.
SPW Credits
Client – Discovery
Title – “It’s Still a Bad Week to be Seal”
Group EVP, Marketing – Lara Richardson
VP Marketing Strategy – Josh Kovolenko
VP Marketing Creative – Pablo Pulido
Creative Director – Jason Turner
Director, Marketing Strategy – Megan DeSouza
Senior Production Manager – Daniel Oleksiuk
Senior Manager, Marketing – Curtis Smith
Production Manager – Chau Hoang
Agency/Production/Post: AV Squad
Director/Creative Director – Peter McKeon
Executive Producer – Teresa Antista
Line Producer – Jon Messner
Post Producers – Zach Lyall, Mike Gut
Director of Animation & VFX – Quico Encinias
Designer/Animator – Stanley Ng
3D – Modeling/Animation – Important Looking Pirates
Director of Photography – Kevin Sarnoff
Editor – Ryan Walch
ScreenWork Categories:Commercial
Discipline:Visual Effects
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