BiG MACHiNE recently brought its visual strategy and direction prowess to graphics packages for “HOSTAGE: DO OR DIE,” a new doc-style series on Investigation Discovery. Directed by Steve Petersen, BiG MACHiNE Co-Founder & Creative Director, “HOSTAGE: DO OR DIE” offers a collection of stories told from the perspective of actual hostages, witnesses and negotiators. With narration from Detective Dominick Misino, an NYPD veteran, each episode breaks down a case to see what it took to rescue the hostages or, in some instances, what went wrong. Stunning graphics and animation bring the recreations to life, taking viewers straight into the tense crossfire of hostage negotiation. The six-episode series premiered on December 1st.
Airdate: December 1, 2011; Client: Investigation Discovery; President & General Manager: Henry Schleiff; Senior VP of Production: Sara Kozak; Executive Producer: Pamela Deutsch. Production Company: Robot Field & Post; Director: Steve Petersen; Executive Producers: Steve Petersen, Ken Carlson, Sean Owolo and Jon O’Neill; Co-Executive Producer: Jim Lindsay. Design & VFX Company: BiG MACHiNE; Tools: RED EPIC & Canon 7D DSLR cameras (live-action), SynthEyes & mocha Pro (tracking), After Effects & Cinema 4D (graphics & animation)
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More