The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.”
SPW Credits
Client: Mazda
Advertising Agency: Hogarth NY
Chief Production Officer: Tania Sethi, Senior Producer Pt 1: Laura Goerhke, Senior Producer Pt 2: Momo Parra, Senior Integrated Producer: Jen Amaya, Associate Director, Integrated Business Affairs: Magda Wiater
Creative Agency: SuperUnion Executive Creative Director: Ross Clugston, Group Account Director: Devon Hay, Creative Director Art: Harlie Brindak, Creative Director Copy: Paul Wolfe, Account Manager: Amy Shih
Production Company: Wondros Collective
Director: The Cronenweths, DP: Jeff Cronenweth, Sr. Executive Producer: Danielle Peretz, Head of Production: Gareth Wood, Producer: Nadine Brown
Editorial Company: Grammercy Park Studios
Editor: Vee Pinot
Shot on location in Washington State
Contact NameColleen O'Mara @ Hype
Contact via emailDutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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