The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.”
SPW CreditsClient: Mazda
Advertising Agency: Hogarth NY
Chief Production Officer: Tania Sethi, Senior Producer Pt 1: Laura Goerhke, Senior Producer Pt 2: Momo Parra, Senior Integrated Producer: Jen Amaya, Associate Director, Integrated Business Affairs: Magda Wiater
Creative Agency: SuperUnion Executive Creative Director: Ross Clugston, Group Account Director: Devon Hay, Creative Director Art: Harlie Brindak, Creative Director Copy: Paul Wolfe, Account Manager: Amy Shih
Production Company: Wondros Collective
Director: The Cronenweths, DP: Jeff Cronenweth, Sr. Executive Producer: Danielle Peretz, Head of Production: Gareth Wood, Producer: Nadine Brown
Editorial Company: Grammercy Park Studios
Editor: Vee Pinot
Shot on location in Washington State
Contact NameColleen O'Mara @ Hype
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More