The COROS POD 2 launch film presents three runners preparing their GPS watches and starting their runs in specific environments: in a city, on a track, and on a treadmill. Beginning without the POD 2, glitchy ghost imagery represents GPS lag effects. “GPS watch technology is amazing, but it’s not perfect,” the voiceover begins. “Tall buildings interfere with the signal; pace changes have up to a 10-second delay; and indoor workouts are just GPS guesswork.”
After connecting a POD 2 and attaching it to a shoe, each runner fluidly picks up the pace, and the VO continues: “Which is why COROS developed the POD 2, to work with our GPS watches and capture more accurate real-time data for instant metrics you can always rely on. Take your COROS watch and your run beyond the limits of GPS with POD 2.”
SPW CreditsProject Name: COROS “POD 2” Product Launch Film
Running Times: :40, :30, :15 vertical cutdown for socials
Debut Date: Oct. 27, 2022
Client: COROS Wearables, Inc.
CEO: Lewis Wu, Global Director of Brand & Content: David Reti, Social Media Manager: Sawna Guadarrama
Creative Services/Production Company: DOMO
Managing Partner: Rani Melendez, Chief of Staff: Alison Bayer Brown, Director: Noah Conopask, Director of Photography: Eric Ulbrich, Production Supervisor: Jessica Anderson, First Assistant Director: Eric Topper
Editorial Company: Marshall Street Editors
Post Producer: SJ O'Mara, Editor: Chris Walker
Finishing Company: Union Editorial LA/Hunter
VFX Artist: Mannix Rickenbacher, Mixer: Milos Zivkovic, President/Managing Director: Michael Raimondi, Executive Producer: Logan Aries
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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