Welcome to a world of Babybel Plus+ heroes! From commercials to social media cuteness, the “Introducing Babybel Plus+” campaign has it all – amazing character design, new found Plus+ powers and huge worlds to design and explore. Directed by Carbon's Liam Chapple and produced at Carbon for Havas, delve into the campaign on Carbon's website and discover how we created the Land of Goodness and all who live there – carbonvfx.com/babybel.
Brand: Babybel
Global Brand Strategy and Equity Director: Anne-Catherine Barret
Global Equity Manager: Katherine Dalman
Agency: Havas
Group Creative Director: Shelby Georgis
Associate Creative Director: Kate Delaney
Group Creative Director: Adam Vohlidka
Designer: Estella Xiang
Group Strategy Director: Leah Hattendorf
Senior Strategy Director: Casey Carpenter
Managing Director: Amy Merchant
Senior Account Director: Charlotte Picq
Senior Producer: Bridget Danko
Director of Business Affairs: Lara Drew
Production: Carbon
Director: Liam Chapple
Executive Producer: Matt McManus
Producer: Krystle Timm
Production Coordinator: Mariette Amici
Lead CGI Artist: Tim Little
VFX Supervisor: Tobey Lindback
Lead FX Artist: Ryan Hussain
Nuke Artist: Jennifer Howard
Nuke Artist: Aaron Baker
Flame Artist: Matt Reilly
CGI Artist: Frank Grecco
CGI Artist: Dan Fine
CGI Artist (Lighter): Silvia Apostol
Animator: Sam Gierasimczuk
Animator: Alex Rumsa
Animator: Katie Heady
Rigger: Carlos Sandoval
Model: Ivan Joy
FX Artist: Danny Noren
FX Artist: Mark Ingle
FX Artist: Vraja Parra
Designer: Carlos Nieto
Designer: Max Benjamin
Editorial Company: Whitehouse Post
Editor: Dan Zabinski
Mix & Sound Design: South Music
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More