Welcome to a world of Babybel Plus+ heroes! From commercials to social media cuteness. The “Introducing Babybel Plus+” campaign has it all – amazing character design, new found Plus+ powers and huge worlds to design and explore. Directed by Carbon's Liam Chapple and produced at Carbon for Havas, delve into the campaign on Carbon's website and discover how we created the Land of Goodness and all who live there – carbonvfx.com/babybel
SPW CreditsBrand: Babybel
Global Brand Strategy and Equity Director: Anne-Catherine Barret
Global Equity Manager: Katherine Dalman
Agency: Havas
Group Creative Director: Shelby Georgis
Associate Creative Director: Kate Delaney
Group Creative Director: Adam Vohlidka
Designer: Estella Xiang
Group Strategy Director: Leah Hattendorf
Senior Strategy Director: Casey Carpenter
Managing Director: Amy Merchant
Senior Account Director: Charlotte Picq
Senior Producer: Bridget Danko
Director of Business Affairs: Lara Drew
Production: Carbon
Director: Liam Chapple
Executive Producer: Matt McManus
Producer: Krystle Timm
Production Coordinator: Mariette Amici
Lead CGI Artist: Tim Little
VFX Supervisor: Tobey Lindback
Lead FX Artist: Ryan Hussain
Nuke Artist: Jennifer Howard
Nuke Artist: Aaron Baker
Flame Artist: Matt Reilly
CGI Artist: Frank Grecco
CGI Artist: Dan Fine
CGI Artist (Lighter): Silvia Apostol
Animator: Sam Gierasimczuk
Animator: Alex Rumsa
Animator: Katie Heady
Rigger: Carlos Sandoval
Model: Ivan Joy
FX Artist: Danny Noren
FX Artist: Mark Ingle
FX Artist: Vraja Parra
Designer: Carlos Nieto
Designer: Max Benjamin
Editorial Company: Whitehouse Post
Editor: Dan Zabinski
Mix & Sound Design: South Music
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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