In a new spot of Intercontinental Hotels Group (IHG), STORY Director Jeff France explores one of the most vexing problems of modern business travel: what to bring home for the kids. Conceived by Seattle agency Possible, the ad promotes IHG’s Travel Rewards program.
Waiting for their mom to return from a business trip, two girls speculate about the goodies she’s bringing. “Act excited,” heaves one. The reason for their lack of enthusiasm rests on a nearby table: a collection of corny knickknacks. These remnants of past trips express their own curiosity over the new arrival. “What’s it going to be this time?” chirps a ceramic T-Rex.
