Director Tim Damon recently took to downtown Los Angeles and the adjacent Convention Center to highlight the Infiniti Q50 Intelligent Key System, which literally puts the driver in the driver’s seat. The short titled, “Connection” can be viewed on social media outlets and on Infiniti USA’s website. The work was done for agency The Designory and Infiniti Global Marketing.
SPW CreditsClient: Infiniti Global Marketing
Agency: The Designory, Long Beach, California
Chad Weiss, Senior Creative Director
Noah Huber, Associate Creative Director
David Ly, Art Director
Patty Johnson, Account Director
Production Co.: Damon Productions, Los Angeles, California
Tim Damon, Director
Kendra Wester, Executive Producer
Post Production: Spot Bot, Los Angeles, California
Philipp Eierund, Editor
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More