A souped-up 3D printer delivers unexpected results in a funny new spot that’s part of Doritos’ annual “Crash the Super Bowl” Ad Contest.
SPW Credits
Creative: Gordon West, Creative Director/Writer/Director
Production: Frank Donnangelo, Director of Photography; Ashley Fornelli, Assistant Director; Theresa Yafanaro, Make-up/Prop; Derek de Board, Line Producer.
Editorial: White House Post. Brian Gannon, Editor; Ashley McGinn, Assistant Editor.
Audio: Another Country. Drew Weir, mixer.
Color: Filmworkers. Fred Keller, Colorist.
CGI: Giannini Creative. Casey Curtis, CG Artist.
VFX: Filmworkers. Derek de Board, Jeff Charatz, Rob Churchill, VFX Artists.
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
Read More
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
MySHOOT Profiles
Add A Comment