“Dig Deep” tells the story of an American water specialist who has been working globally in South Sudan in Cameroon assisting communities beset by poor water conditions. To his surprise, he finds additional fulfillment at home through Indeed, when he is recruited to address similar concerns in New Mexico. Consequently, he joins the Dig Deep Navajo Water Project. Indeed becomes instrumental in the assembly of the right team and tools to make this necessary project a success. Created in-house at Indeed, the project was directed by Ben Steinbauer of The Bear, and edited by Kevin Ray of Union Austin.
SPW CreditsClient: Indeed Title: “Dig Deep” Agency: In-house ECD: Russell Lambrecht, CD: Javier Torok, CD/CW: Peter Rosch, CW: Tiffani Lundeen, EP: Khrisana Edwards, Director of Global Branded Content: Aidan McLaughlin Production Company: The Bear Director: Ben Steinbauer Post Production: Union Editorial / Austin Editor: Kevin Ray, Executive Producer: Vicki Russell, Senior Producer: Julie Anderson, Assistant Editor: Drew Johnson, Color: Resolution LA Colorist: Carolyn Woods, Resolution Producer: Logan Aries, Flame Artist: Moody Glasgow, Flame Assist: Shelby Merritt Audio Mixer: Chris Erlon, Digital Domain Austin Music: Marmoset Music Composers: Luke Janela, Kyle Calvin Campbell, David Swenson
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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