The Southeast Chapter of the Association of Independent Commercial Producers (AICP) commissioned Artifact Design to create the sponsor reel for the 2016 AICP Show in Atlanta. Marking its third consecutive opener for the annual celebration of advertising in moving media, Artifact Design delivered “Indecision,” a multimedia expo that humorously captures the turbulent brainstorming process of designers.
SPW CreditsClient: AICP
Production Company: Artifact Design
Executive Creative Director: Ken Vale
Executive Producer/Live-Action Director: Matt Bunting
Creative Director: Ryan Tuttle
Head of Production: Chris Papadimitriou
Live-Action Production Company: Popoff Enterprises
Director of Photography: Marion Laney
Live-Action Producer: Dana Popoff
Shoot Location: Guy Gunter Home & Theron Gunter Studio / Atlanta, GA
VFX, Editorial & Postproduction Company: Artifact Design / Atlanta, GA
Lead Compositor: Jeff Wyner
Lead Designers/Animators: Paco Soto & Kyung Ko
Animators: Raymond Kim & Jennifer Cruz
Music & Sound Design Company: Soundbyte, Inc. / Atlanta, GA
Sound Designers: John Roberts & Michael Davidson
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More