The Southeast Chapter of the Association of Independent Commercial Producers (AICP) commissioned Artifact Design to create the sponsor reel for the 2016 AICP Show in Atlanta. Marking its third consecutive opener for the annual celebration of advertising in moving media, Artifact Design delivered “Indecision,” a multimedia expo that humorously captures the turbulent brainstorming process of designers.
SPW CreditsClient: AICP
Production Company: Artifact Design
Executive Creative Director: Ken Vale
Executive Producer/Live-Action Director: Matt Bunting
Creative Director: Ryan Tuttle
Head of Production: Chris Papadimitriou
Live-Action Production Company: Popoff Enterprises
Director of Photography: Marion Laney
Live-Action Producer: Dana Popoff
Shoot Location: Guy Gunter Home & Theron Gunter Studio / Atlanta, GA
VFX, Editorial & Postproduction Company: Artifact Design / Atlanta, GA
Lead Compositor: Jeff Wyner
Lead Designers/Animators: Paco Soto & Kyung Ko
Animators: Raymond Kim & Jennifer Cruz
Music & Sound Design Company: Soundbyte, Inc. / Atlanta, GA
Sound Designers: John Roberts & Michael Davidson
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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