The Southeast Chapter of the Association of Independent Commercial Producers (AICP) commissioned Artifact Design to create the sponsor reel for the 2016 AICP Show in Atlanta. Marking its third consecutive opener for the annual celebration of advertising in moving media, Artifact Design delivered “Indecision,” a multimedia expo that humorously captures the turbulent brainstorming process of designers.
Client: AICP
Production Company: Artifact Design
Executive Creative Director: Ken Vale
Executive Producer/Live-Action Director: Matt Bunting
Creative Director: Ryan Tuttle
Head of Production: Chris Papadimitriou
Live-Action Production Company: Popoff Enterprises
Director of Photography: Marion Laney
Live-Action Producer: Dana Popoff
Shoot Location: Guy Gunter Home & Theron Gunter Studio / Atlanta, GA
VFX, Editorial & Postproduction Company: Artifact Design / Atlanta, GA
Lead Compositor: Jeff Wyner
Lead Designers/Animators: Paco Soto & Kyung Ko
Animators: Raymond Kim & Jennifer Cruz
Music & Sound Design Company: Soundbyte, Inc. / Atlanta, GA
Sound Designers: John Roberts & Michael Davidson
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More