Independent, creative and strategic agency The Distillery Project (TDP) has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that urges shoppers to “Get Real” and find more authentic, healthy and affordable ways to make living better a reality. The work launched on Sept. 15 and will run through the holidays.
Fresh Thyme Market focuses on value-priced fresh, healthy, natural and organic offerings. Stepping into a Fresh Thyme market is an immersive, sensory experience. Exporting the feeling of being immersed in the sights, smells, and sounds of the brand became TDP’s creative mandate. The “Get Real” campaign pays tribute to the efforts required to source high-quality food and products in a way that engages and excites both customers and the Fresh Thyme team.
SPW Credits
Formal Client Name:Fresh Thyme Farmers Market Execution Title: “Immerse Yourself” Agency: The Distillery Project Launch Date: 9/2/2021 Chief Creative Officer: John Condon, Chief Strategy Officer: Ben Kline, Creative Directors: Phil Jungmann, Chris Pollock, Copywriter: Jane Condon, Photographer: Pete Thompson, Head of Operations: Kim Tanner, Head of Production: Nik Traxler, Associate Producer: Annabelle Kline, Senior Business Affairs Manager: Bonnie Kalaf, Planner: Eli Otting, Project Management Director: Jen Cotter, Production Company: Big Bill’s Production House Director: Don Broida, Executive Producer (Production Co): Rocky Bice, Producer (Production Co): Rocky Bice, Editorial Company & City: Cutters, Chicago Editor: Marian Oliver Music Company & City: JSM, New York Cep: Joel Simon, Executive Producer: Jeff Fiorello Sound Design Company & City: Another Country, Chicago Sound Designer: Drew Weir Visual Effects Company & City: Flavor, Chicago Visual Effects Editor: Patrick Wong, Visual Effects Producer: Bruce Rindler Color Company & City: Primary, Santa Monica Color Executive Producer: Thatcher Peterson, Colorist: Daniel De Vue & Gregory Reese
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