Independent, creative and strategic agency The Distillery Project (TDP) has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that urges shoppers to “Get Real” and find more authentic, healthy and affordable ways to make living better a reality. The work launched on Sept. 15 and will run through the holidays.
Fresh Thyme Market focuses on value-priced fresh, healthy, natural and organic offerings. Stepping into a Fresh Thyme market is an immersive, sensory experience. Exporting the feeling of being immersed in the sights, smells, and sounds of the brand became TDP’s creative mandate. The “Get Real” campaign pays tribute to the efforts required to source high-quality food and products in a way that engages and excites both customers and the Fresh Thyme team.
SPW Credits
Formal Client Name:Fresh Thyme Farmers Market Execution Title: “Immerse Yourself” Agency: The Distillery Project Launch Date: 9/2/2021 Chief Creative Officer: John Condon, Chief Strategy Officer: Ben Kline, Creative Directors: Phil Jungmann, Chris Pollock, Copywriter: Jane Condon, Photographer: Pete Thompson, Head of Operations: Kim Tanner, Head of Production: Nik Traxler, Associate Producer: Annabelle Kline, Senior Business Affairs Manager: Bonnie Kalaf, Planner: Eli Otting, Project Management Director: Jen Cotter, Production Company: Big Bill’s Production House Director: Don Broida, Executive Producer (Production Co): Rocky Bice, Producer (Production Co): Rocky Bice, Editorial Company & City: Cutters, Chicago Editor: Marian Oliver Music Company & City: JSM, New York Cep: Joel Simon, Executive Producer: Jeff Fiorello Sound Design Company & City: Another Country, Chicago Sound Designer: Drew Weir Visual Effects Company & City: Flavor, Chicago Visual Effects Editor: Patrick Wong, Visual Effects Producer: Bruce Rindler Color Company & City: Primary, Santa Monica Color Executive Producer: Thatcher Peterson, Colorist: Daniel De Vue & Gregory Reese
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
