Illinois Cares for Kids is the one place Illinois parents, grandparents, caretakers, teachers, and child care providers can access all things related to early childhood education and care in Illinois.
Illinois Cares for Kids is funded by the Illinois Department of Human Services’ Division of Early Childhood and administered by INCCRRA.
Spot Title/Length: Illinois Cares for Kids “Real Life Influencer” :30 Debut Date: Jan. 16, 2024 Advertising Agency: 1o8 Founder: Aalap Shah Executive Creative Director: Jen Bills Brand Strategist: Joe Valentine Creative Director: Greg Mills Art Director: Lauren Schrader Executive Producer: Mallory Sohmer Associate Account Director: Gabi Nonneman Account Coordinator: Moira Reed Social Editor: Keith Guerrero Paid Media Specialist: Evan Dorosheff Email Marketing Director: Brienne Jepkema Multicultural Marketing Partner: PACO Collective Production Company: Tessa Films Director: Carrie Stett Director of Photography: Andrew Wehde Executive Producers: Lisa Masseur, Amy McIntyre Line Producer: Marsie Wallach Set Decorator: Alev Yasatan Wardrobe: Martha Heppler Design/Animation Company: Sarofsky Executive Creative Director: Erin Sarofsky Executive Producer: Steven Anderson Producers: Andrew Rosenstein, Dylan Ptak Design/Animation: Nik Braatz, James Wignall, Nick Gardener, Luke Shelley, Daniel Geiszler Senior Editor: Tom Pastorelle Assistant Editors: Jesus Diaz, Henry Smalstig Color Company: Nolo Colorist: Mike Matusek Color Assist: Kathleen Grimm Original Music and Audio Post: Squeak E. Clean Studios Creative Director & Arranger: Julie Nichols Executive Creative Producer: Chris Clark Senior Post Producer: Angelina Phengphong Senior Sound Designer & Mixer: Surachai Sutthisasanakul Assistant Engineer: Taryn Stroman
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
