Illinois Cares for Kids is the one place Illinois parents, grandparents, caretakers, teachers, and child care providers can access all things related to early childhood education and care in Illinois.
Illinois Cares for Kids is funded by the Illinois Department of Human Services’ Division of Early Childhood and administered by INCCRRA.
CreditsSpot Title/Length: Illinois Cares for Kids “Real Life Influencer” :30 Debut Date: Jan. 16, 2024 Advertising Agency: 1o8 Founder: Aalap Shah Executive Creative Director: Jen Bills Brand Strategist: Joe Valentine Creative Director: Greg Mills Art Director: Lauren Schrader Executive Producer: Mallory Sohmer Associate Account Director: Gabi Nonneman Account Coordinator: Moira Reed Social Editor: Keith Guerrero Paid Media Specialist: Evan Dorosheff Email Marketing Director: Brienne Jepkema Multicultural Marketing Partner: PACO Collective Production Company: Tessa Films Director: Carrie Stett Director of Photography: Andrew Wehde Executive Producers: Lisa Masseur, Amy McIntyre Line Producer: Marsie Wallach Set Decorator: Alev Yasatan Wardrobe: Martha Heppler Design/Animation Company: Sarofsky Executive Creative Director: Erin Sarofsky Executive Producer: Steven Anderson Producers: Andrew Rosenstein, Dylan Ptak Design/Animation: Nik Braatz, James Wignall, Nick Gardener, Luke Shelley, Daniel Geiszler Senior Editor: Tom Pastorelle Assistant Editors: Jesus Diaz, Henry Smalstig Color Company: Nolo Colorist: Mike Matusek Color Assist: Kathleen Grimm Original Music and Audio Post: Squeak E. Clean Studios Creative Director & Arranger: Julie Nichols Executive Creative Producer: Chris Clark Senior Post Producer: Angelina Phengphong Senior Sound Designer & Mixer: Surachai Sutthisasanakul Assistant Engineer: Taryn Stroman
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More