This film was written by Howard Collinge in collaboration with Director David Gaddie and the Ilegal Mezcal team. Gaddie and DP William Rexer shot in the East Village and Brooklyn to capture the ultimate city-by-night feel that could be anywhere and features people on the street confessing to varyingly "Ilegal" actions. The film calls on audiences to contribute their own “Ilegal confessions”.
SPW Credits
Client: Ilegal Mezcal
Agency: The Sunshine Mind Collective
Creative Director: Howard Collinge
Production company: The Colony
Director: David Gaddie, Director of Photography: William Rexer II, Executive Producer: Angela Bowen, Editor: Shern Sharma
VFX: Afterparty
VFX Lead: Nick Crist, Animation: Jordan Lister, Colorist: Jordan Lister
Music: Nylon Studios, NY
ScreenWork Categories:Commercial
Style:Live Action
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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