If You Think Pizza and French Fries Are Healthy Family Values centers on a six-year-old girl who overcomes her anxiety with a little help from a six-foot skiing dog. Other spots feature skiers climbing a mountain in the dark or night, a young woman in search of the tallest peak and an older woman overcoming her fears in her first ski lesson.
Client: Winter Park
Agency: BravoEcho. Saloni Shah, Principal Account Director; Olaf Richter, Principal, Creative Director; Brett Dixon, Copywriter; Pete Alwan, Senior Designer; Meggen Kirkham, Account Manager.
Production: Natives Outdoors. Len Necefer, Founder; Isaiah Branch Boyle, Director; Brandan Young, DP; Connor Ryan. Athlete.
Post: 11 Dollar Bill. Erik Tobeler, Editor. Christian Robins, Chief Creative Officer/Visual Effects; Lisa Effress, Executive Producer.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More