“I Tap” promotes the first-ever Broadway production of “Dames at Sea,” which sets sail this month at the Helen Hayes Theatre. The show’s tap-happy stars Eloise Kropp, Mara Davi and Lesli Margherita strut their stuff in exuberant fashion.
SPW CreditsAdvertiser: Dames at Sea
Client: Dames at Sea Broadway LLC
Agency: AKA NYC. Jamaal+Bashan, Directors; Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director; Elizabeth Findlay, Account Manager; Jennifer Blanco, Client Service Account Supervisor; Emily Poworoznek, Client Service Representative; Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.
Production: Very Rare Productions. Monique Perreault, Producer; Michael Townley, Cinematographer; Bobby Cruz, 1st AD; Blake Steigerwald, 1st AC; Randy Skinner, Choreography; Stewart Gerard, Art Dept.; Claire Aquila, Wardrobe; Erica Whelan, Hair and Makeup; Kaream Appleton, Production Coordinator.
Editor: Jamaal Parham
Post: The Mill. Michael Rossiter, Colorist.
Sound: PLUSH, Michael Lesveque, Mixer.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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