“I Tap” promotes the first-ever Broadway production of “Dames at Sea,” which sets sail this month at the Helen Hayes Theatre. The show’s tap-happy stars Eloise Kropp, Mara Davi and Lesli Margherita strut their stuff in exuberant fashion.
Advertiser: Dames at Sea
Client: Dames at Sea Broadway LLC
Agency: AKA NYC. Jamaal+Bashan, Directors; Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Jamaal Parham, Content Director; Elizabeth Findlay, Account Manager; Jennifer Blanco, Client Service Account Supervisor; Emily Poworoznek, Client Service Representative; Adam Coffia, Content Executive Producer; Lauren Guenther, Copywriter.
Production: Very Rare Productions. Monique Perreault, Producer; Michael Townley, Cinematographer; Bobby Cruz, 1st AD; Blake Steigerwald, 1st AC; Randy Skinner, Choreography; Stewart Gerard, Art Dept.; Claire Aquila, Wardrobe; Erica Whelan, Hair and Makeup; Kaream Appleton, Production Coordinator.
Editor: Jamaal Parham
Post: The Mill. Michael Rossiter, Colorist.
Sound: PLUSH, Michael Lesveque, Mixer.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More