Spotlighting the ultimate family vehicle for daily use and memory-making road trips, the Dad’s Precious Cargo campaign was developed by Culture Brands under the leadership of Eunique Jones Gibson, founder and chief creative officer. For the spot, the agency enlisted director Nate Edwards and production house Invisible Collective. On the partnership with Culture Brands, Edwards said, “There were no constraints on our creative vision. When you work with people who understand where you want to go and how to get there, it provides an ideal launch pad to create art that matters.”
Client: Hyundai Motor America CMO: Angela Zepeda Director of Marketing: Kate Fabian Senior Group Manager, Experiential & Multicultural Marketing: Erik Thomas Manager, Multicultural: Daniel Maynez | Agency: Culture Brands CEO/Chief Creative Officer: Eunique Jones Gibson EP: Jessica Toscano Managing Director: Luis Gonzalez Account Executive: Breyanna Tripp Associate Producer: Sarah Hawkins General Manager: Ed Boyd | Production Company: Invisible Collective Director: Nate Edwards Managing Director/EP: Tracie Norfleet Line Producer: Teresa “Sparky” Pomeroy PM: Jennifer Beliard DP: Tobia Sempi PD: Christine Brandt Stylist: Mazhane Rima-Fleurima
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More