HP/Qualcomm’s new campaign via agency Doremus marks a return to comedy for kaboom’s Doug Werby, a director known for eliciting subtle and compelling performance in any genre. The spots are deeply relatable narratives about a truly modern day dilemma; the pitfalls and ridiculous lengths we go to in the pursuit of secure, high quality Wi-Fi. Werby says the key elements driving the spots are the magic of misdirection, with casting and performance creating contrast in every spot. Juxtaposition of characters, location and tone, set up the audience’s expectation about the unfolding stories, which quickly turn to reveal a moment of comedic truth.
SPW Credits
Client: HP/Qualcomm
Campaign: “Wi-Fi Hunters”
Braking for a Connection, Porch Surfing, What’s the Password?, At Mom’s House, What’s Your Wi-Fi?
Advertising Agency: Doremus
Creative Director: Josh Locker, Creative Director: Mark Dunn, Producer: Lee Anne Weldon
Production Company: kaboom productions
Director: doug werby, DP: petr stepanek, Executive Producer: lauren schwartz, Producer: Steven Sills
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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