ROOF Studio (ROOF) recently partnered with Australian electronic music duo Empire of the Sun on its music video for “High and Low,” a gorgeous, surreal visual journey into a psychedelic trip, which captures the song's euphoric celebration of the innocence and boldness of youth.
SPW Credits
Project Title: Empire of the Sun “High and Low” music video
Production Company: ROOF Studio
Directors: Guto Terni, Vinicius Costa, Sam Mason
Executive Producer: Crystal Campbell
Producer: Ryan Mack
Assistant Producer: Amanda Campbell
Cinematographer: Sharon Meir
Camera/Movi Operator: Robert Spaulding
Drone Operators: Logan Mack, Brad Draifinger, Nathan Trucks
Wardrobe: Jesse James
Hair & Makeup Artist: Katie Wedlund
Storyboard Artist: Stephanie Davidson
Matte Painting: Fred Palacio
Design: Vinicius Costa, Fred Palacio, Guto Terni, Sam Mason
Animation: Lucas Ribeiro, Flavio Mac, Sam Mason, Guto Terni, Vinicius Costa, Fred Palacio
Lighting/Rendering: Vinicius Valente, Flavio Mac, Daniel P Teixeira, Vinicius Costa, Guto Terni, Sam Mason
Compositing: Guilherme Ferreirinha, Chris Gereg, Fred Kim, Fred Palacio, Guto Terni, Sam Mason, John Harrison, Marcello Bortolini
Costa Rica Production Company: Costa Rica Filming Locations
Costa Rica Local Fixer: Violeta Grancelli, Manu Manohar
Los Angeles Production Company: In collaboration with BestFriend
Executive Producer: Zak Thornborough
Editors: Adam Bazadona @ Cut + Run, Guto Terni @ ROOF Studio
Color Correction: RCO
Colorist: Seth Ricart
Executive Producer: Marcus Lansdell
ScreenWork Categories:Music Video
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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