STORY director Blair Hayes encourages weekend travelers to “connect,” “stroll,” “smile,” “cheer” and “celebrate” in an upbeat new campaign for Hilton Garden Inn and California agency DGWB. The 15- and 30-second television spots portray the upscale hotels as a great venue for people seeking to getaway, take in the local sites and have fun. Couples and friends are shown relaxing, dining, shopping, sharing a glass of wine and partying in a club. Superimposed graphics underscore the mood.
SPW Credits
Client: Hilton Garden Inn. Judy Christa-Cathey, Vice President Global Brand Marketing; Jason Hill, Brand Marketing Manager.
Agency: DGWB. Jon Gothold, Partner/Executive Creative Director/AD; Courtney Betley, Associate Creative Director/CW; Amy Krause, Executive Producer; Aron Orton, Editor; Brandt Weisman, Motion Graphics; Johanna Curgus, Group Account Director
Production: STORY. Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; MaryAnn Dezulskis, Producer.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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