Honor Society directing duo Cary & Jon solve holiday travel woes for the season’s man of the hour–Santa–in a new spot for Hertz, out of Clean Up On Aisle 7, New York, NY. The spot proves that like celebs, Santa is “just like us,” lamenting over the predictably unpleasant experience of traveling during the holiday season. After enduring a cramped flight with several “naughty” children, he is crankier than usual as he approaches the rental car desk. That mood is quickly turned as his agent gives him a Kris Kringle-worthy upgrade.
SPW CreditsClient: Hertz
SVP, Brand Marketing: Jayesh Patel; Director, Customer Experience: Carie Beeman; Director, Hertz Brand Marketing: Stacy Kansky; Manager, Hertz Brand Marketing: Stefanie Dillmore
Agency: Clean Up On Aisle 7
Co-Founder: Cliff Francis; Co-Founder: Vaughan Emsley; Producer: Tim Speidel
Production Company: Honor Society
Director: Cary Murnion; Director: Jonathan Milott; EP/Managing Partner: Megan Kelly
Editorial: BANDIT
Editor: Zeke O’Donnell; Flame Artist: Chris Davis; EP: Laura Relovsky;Producer: Meg Hall
Graphics: Scout
GFX Artist: Greg Paparatto; Colorist: Stephen Picano
Audio Design: Mr. Bronx
Audio Engineer: David Wolfe
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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