STORY’s Ky Dickens got couples to reveal the magic and mishaps of their first kiss in a sweet campaign for Hershey’s. Conceived by dentsumcgarrybowen, and shot in Los Angeles and New York, the spots present couples of varying ages and ethnicities reminiscing about their initial smooch in front of a foil backdrop that recalls the familiar packaging of Hershey’s Kisses. Their recollections are invariably romantic, often comical and occasionally contradictory. In describing his first kiss with “Lisa,” “Eric” insists “she knew it was coming,” while she calls it “a shocker.” The spots end with the tagline, “You always remember your first kiss.”
SPW Credits
Agency: dentsumcgarrybowen, Chicago | Production: STORY. Ky Dickens, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer.
ScreenWork Categories:Commercial
Discipline:Directing
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