To celebrate the return of live in-person judging, Director Sheena Brady and production company WW7 have teamed with NYFA to produce a hysterical one-minute character-driven, NYC, Hell's Kitchen-themed spot. Hell's Kitchen is a new category group to shine the spot light on creative work produced on behalf of legalized vice brands. The Hell’s Kitchen category group will provide a platform to honor the variety of creative lanes of engagement employed by agencies and legalized vice brands to connect consumers. Categories include Sports Betting, Cannabis, Alcohol, and Pick Your Poison. This newly launched category group will be sponsored by E-Z Wider rolling papers and will be judged by a world class group of creatives presided over by former North American CEO of Havas Creative, and current President & CMO of Republic Brands, Paul Marobella.
SPW Credits
Director – Sheena Brady – Production Company – WW7
ScreenWork Categories:Competition
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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