What’s even better than having your favorite wine or beer delivered straight to your home? The free one-hour delivery from Favor and H-E-B, as depicted in their latest hilarious campaign, produced by Slash Dynamic and directed by Kiran Koshy for agency Plot Twist Creativity.
“These spots were all in the casting and performances that did justice to the very sharp writing. Each character was filmed individually so the challenge lay in getting the actors to give us their comedic best without having another actor to feed off,” says director Kiran Koshy.
SPW CreditsClient: H-E-B/Favor
Vice President of Marketing & Advertising: Ashwin Nathan
Advertising Account Supervisor: Jenny Williams
Senior Advertising Account Manager: Mary Maureen Karstens
Director of Marketing: Rob Pennington
Creative Director: Chris Rogge
Agency: Plot Twist Creativity
Principal & Chief Creative Officer: Chris Smith
Senior Writer: Rachel Dawer
Senior Art Director: Sonia Amin
Broadcast Producer: Sheri Cartwright
Director of Production: Kim Alexander
Business Affairs Manager: Devona Mayeur
Principal: Michael Nortman
Account Supervisor: Lauren Boone
Production: Slash Dynamic
Director: Kiran Koshy
Managing Director: Tanya Cohen
Line Producer: Adam Kaiser
Producer: Caitlin Cohen
Crew
DP: Benjamin Kitchens
1st AC: John Sizer
2nd AC: Kyle Novak
DIT: Dave Louria
1st AD: Gleason Barber
2nd AD: Cristen Haynes
Postproduction: Charlie Uniform Tango
Senior Editor/Partner: Deedle LaCour
VFX Artist: Artie Peña
Audio Editor/Mixer/Engineer: Jake Kluge
Executive Producer: Mary Alice Butler
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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