In a new campaign released by Ace Saatchi & Saatchi for Head & Shoulders, three guys have their staged blind dates turn into uncomfortable nightmares when dandruff gets in the way of romance. The dates, set up with actress Coraleen, see her incessant head-scratching leave trails of dandruff on her clothes, the table, and even the food. It’s flaking redefined – and if the bewildered reactions in the blind dates are anything to go by, the three guys would have much rather been stood up. To campaign against the #FlakerDate, Ace Saatchi & Saatchi are encouraging people to share the TVC in hope that greater awareness leads to fewer flakes on the planet. Advocating for clean hair and flake free romance this Valentine’s Day, #FlakerDate proves that nobody likes a flaker, and no one should ever be one.
SPW Credits
Client: Head & Shoulders
Agency: Ace Saatchi & Saatchi
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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