Call it a prime example of ‘less is more’– design/animation studio One Fine Day created the compelling promo for HBO’s latest original film achievement, “Bessie,” starring Queen Latifah as the legendary blues singer Bessie Smith.
“HBO has a very specific look in terms of their marketing that is very much in-line with the strengths of One Fine Day,” de La Gorce says. ”Their branding is always cinematic and story-driven, which is closely akin to the way we approach projects as a creative studio as well.”
Gwen Sarnoff, Executive Producer, HBO Marketing/Creative Services, adds, “With every new project, One Fine Day brings their expertise, passion, and A-Game to develop, flesh out and deliver superb creative.”
SPW Credits
Client: HBO
Project: “Bessie” promo (:30)
Production/Design/Editorial: One Fine Day, New York
Creative Director: Nathalie de La Gorce
VFX Director: Chris Haak
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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