How did Kathleen Peterson die? Over twenty years later, this question still fascinates the public. A story with so many ambiguities and angles, all open to interpretation. This story inspired an intriguing drama series that eschews true-crime tropes in favor of internal narratives and character building. And it sets the table for an equally creative, genre neutral title sequence.
Studio: HBO Max
Director: Antonio Campos
Show Runners: Antonio Campos, Maggie Cohn
Producer: Christina M. Fitzgerald
Design/Production Company: Sarofsky
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Director: Stefan Draht
Producer: Dylan Ptak
Editor: Tom Pastorelle
Finishing: Cory Davis
3D Animation: Nik Braatz, Andrea Braga, Oskar Fülöp, Dean Ripper, Jake Thomas, Tanner Wickware
Typographer: Cat McCarthy
Concept Development: Andrea Braga, Stefan Draht, Cat McCarthy
Storyboard Artist: Tricia Kleinot
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More