Beloved by fans globally, Harry Connick, Jr. has earned a reputation as being a genuinely warm and caring man of the people. He's also premiering the 2nd season of his successful namesake daytime entertainment show today. So how do you tap into that special distinction to retain viewers and drive new tune-in, all while fortifying the show’s overarching message all season long?
For NBCUniversal, it was about tapping 2C Creative to develop a comprehensive season 2 campaign showcasing Harry’s ability to authentically connect with everyday people. 2C’s live-action shoot captured genuine exchanges between Harry and his fans. The perfect backdrop? A remake of Sly and the Family Stone classic hit “Everyday People” for which Harry not only provided vocals, but also played every instrument on the track. This gave 2C great pacing for the launch spot and set the tone for the entire campaign, from launch to episodics and other special as-needed spots.
SPW CreditsHarry
Harry Connick, Jr., Executive Producer
Justin Stangel, Executive Producer
Eric Stangel, Executive Producer
Ann Marie Wilkins, Executive Producer
NBCUniversal
Senior Vice President, Marketing & Brand Strategy: Betsy Bergman
Vice President, Marketing: Ilana Susnow
Director of Affiliate Relations & Promotion: Meghan Merriman
2C Creative
Chief Creative Officer: Chris Sloan
Live-Action Director/Creative Director: Brian Eloe
Creative Director: Marni Wagner
GM, Senior Director of Operations: Nikki Coloma
Lead Editor: Jeff Morelli
Editor: Pablo Coig
Design Director: Luis Martinez
Colorist: Dmitri Zavyazkin
Executive Producer, Graphics: Bob Cobb
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Collaborators
Director of Photography: Kevin Emmons
Line Producer: Chris Stoerchle
Audio Engineer: Cesar Haliwa
Priority PR
Contact Phone818-661-6363
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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