Our prayers have been answered. The best play of the season has arrived on Broadway. “Hand to God” And it was good.
The Broadway Play, “Hand to God” centers on shy, inquisitive student Jason, who finds an outlet for his burgeoning creativity at the Christian Puppet Ministry in the devoutly religious, relatively quiet small town of Cypress, Texas. Jason’s complicated relationships with the town pastor, the school bully, the girl next door and—most especially—his mother are thrown into further upheaval when Jason’s hand puppet, Tyrone, takes on a shocking and dangerously irreverent personality all its own. “Hand to God” explores the startlingly fragile nature of faith, morality and the ties that bind us.
SPW CreditsClient: Hand To God, LLC; "Hand To God" On Broadway
Title: Post Opening
Agency: AKA NYC. Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Melissa Marano, Account Manager; Jenna Bissonnette, Client Service Representative; Jamaal Parham, Content Director; Lauren Guenther Copywriter.
Production: AKA NYC. Roman Micevic Director/Motion Designer/Editor; Adam Coffia, Content Executive Producer; Joan Marcus, Photographer.
Sound Mix: PLUSH. Michael Lesveque, mixer.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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