Our prayers have been answered. The best play of the season has arrived on Broadway. “Hand to God” And it was good.
The Broadway Play, “Hand to God” centers on shy, inquisitive student Jason, who finds an outlet for his burgeoning creativity at the Christian Puppet Ministry in the devoutly religious, relatively quiet small town of Cypress, Texas. Jason’s complicated relationships with the town pastor, the school bully, the girl next door and—most especially—his mother are thrown into further upheaval when Jason’s hand puppet, Tyrone, takes on a shocking and dangerously irreverent personality all its own. “Hand to God” explores the startlingly fragile nature of faith, morality and the ties that bind us.
SPW Credits
Client: Hand To God, LLC; "Hand To God" On Broadway
Title: Post Opening
Agency: AKA NYC. Elizabeth Furze and Scott Moore, Managing Partners; Bashan Aquart, Executive Creative Director; Melissa Marano, Account Manager; Jenna Bissonnette, Client Service Representative; Jamaal Parham, Content Director; Lauren Guenther Copywriter.
Production: AKA NYC. Roman Micevic Director/Motion Designer/Editor; Adam Coffia, Content Executive Producer; Joan Marcus, Photographer.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ
Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More