Brooklyn-based Tinygiant collaborates with Chinese Production Company Gwantsi and AKQA Shanghai to deliver a series of web videos for the Chinese market in which Beckham talks about the meaning of great taste and good life.
David Beckham, recently nominated “Sexiest Man Alive” by People Magazine, is the brand ambassador for Haig Club whiskey, one of the oldest distilling dynasties, with over 400 years of history and tradition.
SPW CreditsClient: Diageo
Brand: Haig Club Whiskey
Agency: AKQA Shanghai
ECD Erik Cruz
Art Director Joshua Lim
Producer Alicia Zhao
US Production Company: Tinygiant
Director Andrew Gant
DP Luca Fantini
Producer Veronica Diaferia
CHINA Production Company: Gwantsi
Producers Jiji Hu, Yimeng Zhang
Color: Niceshoes
Colorist Gene Curley
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