Dallas/Santa Monica-based Sugar Film Production travels to the ends of the earth for the long-running H-E-B “Signs” real people campaign, most recently in Santiago, Chile for director Chris Smith’s new :30, “Chilean Wine.” As with all spots in the award-winning campaign, “Chilean Wine” goes to the source, introducing viewers to the real people, farmers and breathtaking vineyard locations behind the high quality wine offered at H-E-B. From the ranches of Texas to the Pacific Northwest to Alaska, Chile and Columbia, Sugar’s cinematic journey on “Signs” spans over five years and 20 commercials, each spot capturing a piece of the H-E-B story in a cinematic, docu-style manner.
SPW Credits
Client: H-E-B | Title: “Chilean Wine” x :30
H-E-B Group VP Advertising and Marketing: Cory Basso
H-E-B Director of Advertising: Shelley Hannon
H-E-B Senior Account Manager: Lena Delgado
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Management: Derek Darst
Broadcast Producer: Kim Alexander
Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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