Sugar Film Production director Chris Smith continues to raise the bar in comedic athlete performances in the latest campaign for H-E-B out of The Richards Group. Starring players from the San Antonio Spurs, the four-spot campaign shows that the latest championship ring does not weigh down the stars of the Texas team. The campaign includes the :30 “Toga,” which features an unimpressed Tim Duncan returning from a workout to find Tony Parker, Patty MIlls, Kawhi Leonard and Manu Ginobili decked out in homemade togas to fully immerse themselves in their enjoyment of H-E-B’s new greek yogurt. The campaign also includes the :30s “Wise,” “Slogans” and “Barbie.”
SPW Credits
Client: H-E-B
Titles: “Barbie,” “Wise,” “Slogans,” “Toga” 4 x :30
H-E-B Group VP Advertising and Marketing: Cory Basso; H-E-B Senior Advertising Account Manager: Judi Janney; H-E-B Advertising Account Manager: Jenny Williams
Agency: The Richards Group
Brand Creative Group Head: Chris Smith, Brand Creative/Art Director: Bo McCord, Brand Creative/Copywriter: Wendy Mayes, Brand Creative/Copywriter: Brittany Sarrett, Brand Creative/Art Director: Kyle Kelley, Brand Creative/Copywriter: Steve Grimes, Brand Creative/Art Director: Kevin Reid, Director of Broadcast: Greg Gibson, Agency Producer: Debbie Koppman, Business Affairs Manager: Sara Sax, Business Affairs Manager: Devona Mayeur, Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith, Executive Producer: Tony Miglini, Head of Production: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill, Editorial Senior Producer: Barbara Sanders, Offline Editor: Jason Payne
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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