Sugar Film Production director Chris Smith tours the globe on a quest for the freshest ingredients in the charming :60 H-E-B 2015 Super Bowl Spot, “On The Road,” out of The Richards Group. The spot features an H-E-B employee packing a suitcase for a worldwide quest to source the freshest ingredients for the one-of-a-kind products of H-E-B’s Primo Picks line. The man makes his most valiant and earnest attempt to stretch his linguistic expertise and conquer local terrain as he goes straight to the source to extract queso from the Rio Grande Valley, lingonberries from Finland, balsamic vinegar from Italy, Celebration Cookies from Canada and fresh peppers for the delicious Pepper Toppers spreads from Peru.
SPW Credits
Client: H-E-B (Title: “On The Road” :60)
Group Vice President, Advertising and Marketing: Cory Basso|
Director of Advertising: Christine Mahr
Agency: The Richards Group
Brand Creative/Creative Group Head: Chris Smith
Brand Creative/Writer: Wendy Mayes
Brand Creative/Art Director: Bo McCord
Brand Management: Howard Blevins
Broadcast Producer: Kim Alexander
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Treehouse
Editorial Executive Producer: Jeremy Besser
Offline Editor: Jayson Limmer
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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