For the third and last film of the “Guardians of the Galaxy” trilogy, the vibe of the main title sequence is definitely a departure from the upbeat ones in Vol. 1 and 2. We needed to develop a solution that felt much softer and introspective in order for it to work well with the tone of the sequence. Set to a beautiful acoustic version of “Creep” by Radiohead, the animation of the letters blowing on and off the screen had to feel light as a feather – having an almost ethereal quality to it.
SPW CreditsProject Name: "Guardians of the Galaxy, Vol. 3" Main Titles, Locators, and End Crawl Theatrical Release Date (USA): May 5, 2023 Official Site: https://www.marvel.com/movies/guardians-of-the-galaxy-volume-3 Client: Marvel Studios Writer/Director: James Gunn Editor: Fred Raskin Assistant Editors: Louis Todd Busch, Jeffery Steinkamp Post Supervisor: Jasmine Kosovic VFX Production Manager: Danielle Carney Production Company: Sarofsky Executive Creative Director: Erin Sarofsky Managing Director/Executive Producer: Steven Anderson Creative Lead: Duarte Elvas Producer: Dylan Ptak Designers (Main Title + Locators): Gerard Sierra, Davis Cameron Chu, Travis Hawthorne Designers (End Crawl): Matthew Nowak, Nik Braatz, Mollie Davis, Tony Agliata, Lirio Ramirez, Sara Kopke End Crawl Typesetting: Exceptional Minds Music: Radiohead “Creep”
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More