GrubHub tapped Tandem, Inc. to collaborate together on their latest national broadcast spot. Tandem’s Tyler Jay directed, and their creative team wrote and produced the spot and began collaborating with The Colonie creative editor Brian Sepanik shortly after the commercial was written. Tyler states, “It’s a very simple story but it had a lot of moving parts to align correctly to execute seamlessly. It was a rewarding challenge but we successfully pulled it off and I have to give credit to our great crew, perfect cast, and wonderful post production partners.”
AIRDATE: September 11, 2015
Equipment Used by The Colonie included:Avid Media Composer 8.3, Flame Premium 2016, Adobe Creative Cloud
SPW CreditsCLIENT: GrubHub
Group Creative Director: Richard McClellan, Associate Creative Director: Michael Wright, Associate Creative Director: Daniel Edwards, Art Director: Caitlin Douglas
AGENCY: Tandem /Chicago
Executive Producer: Tyler Jay, Copywriter: Chris Tag
PRODUCTION COMPANY: Tandem /Chicago
Director: Tyler Jay, DP: James Kniest, Producer: Becky Werve
EDITORIAL COMPANY: The Colonie / Chicago
Creative Editor: Brian Sepanik, Assistant Editor: Stephania Dulowski, Assistant Editor: Ben Pokorny, Finishing: Tom Dernulc, Executive Producer: Mary Caddy
VISUAL FX + DESIGN COMPANY: The Colonie /Chicago
VFX Artist: Tom Dernulc, VFX Assistant: Ben Pokorny, Senior Motion Graphic Artist: Jennifer Moody
COLOR CORRECTION/TELECINE COMPANY: Filmworkers Club /Chicago
Colorist: Fred Keller
AUDIO + SOUND DESIGN COMPANY:Particle /Chicago
Mixer: Dominic Morris, Sound Designer: Dominic Morris
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More