Globally acclaimed teacher Stephen Ritz shows how in one of the nation’s poorest communities, his students thrive in school and in life by growing, cooking, eating, and sharing the bounty of their green classroom. More than 50,000 pounds of vegetables later, he has figured out how to bring the magic of gardening into the heart of the school day for students of all ages.
Aaron Kodz was tapped by the Chan-Zuckerberg Foundation as part of their drive to showcase new and innovative approaches in education. "Food access is a topic very close to my heart", explains the director. "When I was approached for this campaign, Stephen's program immediately came to mind. I wanted to look at this in a new way, and employed an unconventional documentary approach to capture the inventive spirit in the South Bronx. It was an honor to showcase this tremendous organization and what it's doing in the community."
SPW CreditsClient / Chan-Zuckerberg Foundation and the Green Bronx Machine
Agency / Friends at Work
Director / Aaron Kodz (aaronkodz.com)
EP / Jonathan Yaniv (whiteboardpictures.com)
Producer / Roan Bibby
DP / Henry Zaballos (henryzaballos.com)
Music / Ring the Alarm (ringthealarm.tv)
Sound Mix / Bobb Barito (baritobobb.com)
Color / Erik Dettle (crewcuts.com)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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