In a Super Bowl created by FIFA, Telemundo and advertising agency Red Bee, famed announcer Andres Cantor shows America the essence of the perfect “Gol” call. He begins his journey teaching a class of kindergartners, then moves across the country, teaching folks from all walks of life his famous Gol call, including Kelly Clarkson and Blake Shelton…and perhaps a Minion or two.
Adam Jones directs this spot called “Andres Teaches America” via production company Paradiso Pictures.
Client: FIFA Agency & Telemundo Studios. | Telemundo Studios: Claudia Chagui, SVP marketing & creative; Angel Domenech, VP creative strategy; Andres Torres, creative director; Maite Bielorai, supervising field producer. | Agency: Red Bee: Andy Bryant, managing director; Charlie Mawer, executive creative director; Ruth Shaby, group creative director; Sarah Caddy, head of production; Francesca Chang, business director. | Production Paradiso Pictures. Adam Jones, director; Eric Gaunaurd, managing partner/executive producer; Danny Mendoza, producer; Kimberly Fraga, production manager; Andres Sanchez, DP; Peter Parente, production designer; Angela Leano, wardrobe stylist . | Editorial: Moving Forward Studios. Leo Lovera, EP/post supervisor/VFX; Diego Panich, editor; Oscar Martinez, senior colorist; Tomas Lovera, vfx artist; Chaliwa, audio post; Cesar Haliwa & Andrew John Stermer, composers.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
