Earlier this summer, Google For Work used a variety of online and mobile media placements to debut three :15 video ads spotlighting IT decision makers. Conceived by Stinkdigital and directed by Vincent Lin of Valiant Pictures, each of the beautifully shot lifestyle spots features a different decision maker in a unique environment, where solutions from Google for Work and Android are poignantly demonstrated.
Project Name: Google for Work | Android "Choice," "Foundation," and "Impact"
Running Time: 3 x :15
Camera Package: Red Dragon
Film Locations: In and around New York City
Website: http://google.com/work/android
Client: Google for Work
Agency: Stinkdigital
Executive Creative Director: Ben Hughes
Creative Directors: Mark Gardner, Chris Knight
Executive Producer: Patrick Krulik
Video Producer: Luciana Alamo
Junior Producer: Marta Nelson
Production Company: Valiant Pictures
Director: Vincent Lin
Executive Producer: Matthew D'Amato
Producer: Amalia Bradstreet
Director of Photography: Adam Donald
Production Designer: Javiera Varas
Photographer: Billy Delfs
Editorial Company: Valiant Pictures
Editor: Daniel Nickson
Post-Production Producer: Matthew D’Amato
Telecine Company: The Mill
Colorist: Elias Nousiopoulos
Senior Color Producer: Natalie Westerfield
Original Music: Cliff Lin
Final Mix: Benjamin Wong
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More