To promote the 2014 edition of Maker Camp, the popular online summer camp sponsored by Google and DIY magazine Make, The Napoleon Group teamed with Knock Twice to produce this 2D animated digital short. The short features colorful robots, rockets, water blasters and flying machines of all shapes and sizes, all designed to inspire 13-to-18-year-old inventors and artists to “embrace their inner maker, get their hands dirty, fix some things, break some things and have a lot of fun doing it.”
SPW CreditsClient: Knock Twice
Production Company: The Napoleon Group
Creative Director/Project Manager: Matt Gendron
Executive Producer: Paul Johnson
Producer: Angela Gianforcaro
Lead Animator/Editor: Andre Sutherland
Animator/Editor: Shaun Reuter
Audio Engineer: Sam Owens
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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