Celebrating the first time in U.S. history that all major sporting leagues played in the same city, on the same day, “Goodyear Sports Equinox” chronicles the singular experience of lucky L.A. fan and Marine Corps veteran Orlando “Big O” Henderson, escorted via the Goodyear blimp by Heisman Trophy-winner Desmond Howard to all five games. The project was directed by TJ O’Grady Peyton. Created via GSD&M, “Goodyear Sports Equinox” was edited by Union Austin’s Kevin Ray. Union’s team included Executive Producer Vicki Russell, Producer Samantha Machado, Assistant Editors Kim Landry and Tyler Costill.
Client: Goodyear
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Director: Bill Bayne, Bill Marceau
Creative Director: Brandon Curl, Dale Austin
Agency Head of Production: Jack Epsteen
Production Company: Hey Wonderful
Director: TJ O’Grady
Executive Producer: Earl McDaniel
Line Producer for Hey Wonderful: Matt Rudge
Editorial: Union / Austin
Editor: Kevin Ray
Assistant: Kim Landry and Tyler Costill
Producer: Samantha Machado
EP: Vicki Russell
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More