Golf is a sport of deep tradition, but the broadcasting of this historic pastime is experiencing big changes: Golf Channel is broadcasting the Friday matches of the 2014 Ryder Cup for its first-time ever live coverage of the event. The music that sets the stage for this classic competition is evolving as well, driven by unforgettable new themes from Stephen Arnold Music.
Golf Channel’s newly expanded coverage is part of a landmark agreement, which sees it serving as the exclusive cable home of “Live from the Ryder Cup” through 2030 – the longest national TV rights agreement in pro sports. Taking the long view in building their brand, Golf Channel selected Stephen Arnold Music to create a music package commensurate with today’s classic sports themes.
“This is two continents competing head-to-head, so the sonic brand had to be iconic,” Chad Cook, Vice President, Creative, for Stephen Arnold Music says.
SPW CreditsClient: Golf Channel
Project: Ryder Cup 2014 theme music
Music/Sonic Branding: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold; Vice President, Creative: Chad Cook
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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