Drawing on the skills of Big Block’s live action directors, design group, visual effects artists and editors, Big Block presented a spectrum of design options and next-level filming techniques to GMC.com to tell the Denali HD story and create a superb digital experience for potential buyers.
Big Block and Digitas pushed the envelope with a 360° proprietary rig, a handheld MoVi gimbal rig and an adventurous decision to use a drone-mounted RED Epic camera to capture steep mountain inclines and expansive vistas.
SPW Credits
GMC 2015 Sierra HD Website Videos
Client: GMC.com
Agency: Digitas Boston
VP/Group Director, Creative: Marc Gottesman VP/Executive Producer: Ben Raynes Senior Art Director: Jamie Reiley Senior Copywriter: Graham Shepherd Account Director: Julia Mounts
Live Action & Post Production: Big Block
Director: Shaun Collings Director: Mark Glaser DP: David Darby Managing Director: Kenny Solomon Executive Producer: Pete King Live Action Producer: Jay Kelman Senior Post Producer: Kay Rough Producer: Lauren Loftus Coordinator: Tiffany Dickerson CG Supervisor: Randall Smith CG Effects: Tom Connors CG Generalist: Nick Poznick CG Generalist: Rob Glaser Compositor: Rachel Keyte Graphics: Grant Hoki Editor: David Nitzsche, Brandon Hardin Flame: Blake Huber, Ryan Yoshimoto, Brian Shneider Flare: Mark Loso
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
