In this live action spot edited by Jim Haygood of Union, directed by Joseph Kosinski of Reset, and created via Leo Burnett, characters from the game are transporting some sizable cargo to a remote desert location. The contents are unknown to the team, until they – and the container – parachute down to the ground. As the container hits the dirt, we see the unmistakable HUMMER logo. Sure enough, the new GMC HUMMER EV rolls out of its hold, a squad of four hops into the vehicle and the driver shouts, “Adios, amigos!” as they leave two opposing team members in the middle of nowhere. “You see any more of those?” asks a bewildered commando.
SPW Credits
Clients: GMC & Activision/Blizzard
Product: Hummer EV / Call of Duty: Modern Warfare II
Title: “Reporting for Duty”
Agency: Leo Burnett
Executive Creative Director: Steve Glinski, Executive Creative Director: Tim Thomas, Creative Director: Dan Councilor, Creative Director: Tom Topolewski, Associate Creative Director: Rich Toltzman, Senior Art Director: Chapin White, Director of Integrated Production: Brian Dooley, Executive Producer: Erik Zaar
Production Company: Reset
Director: Joseph Kosinski, Managing Director: Dave Morrison, Executive Producer: Michael Garza, Head of Production: John Moran, Line Producer: Aristides McGarry
Editorial Company: Union Editorial
Editor: Jim Haygood, Assistant Editor: Roman Petrov, President/Managing Partner: Michael Raimondi, Executive Producer: Joe Ross
Finishing/VFX: Method Studios
Executive Producer: Bennett Leiber, ECD/VFX Supervisor: Ryan Tudhope, CD/VFX Supervisor: Rob Walker, VFX Producer: Chris Decker
Mixing/Record Company: Eleven Sound
Mix Engineer: Jeff Payne, Executive Producer: Melissa Brewer, Producer/Mix Assistant Mixer: Andrew Smith
ScreenWork Categories:Commercial
Discipline:Film Editing
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