Comedy and cars come into play for the Sheppard-directed GMC Video Series, which included “Cats”, “Guitar”, “Babies” and “Martial Arts”. Getting “Precisely to the Point,” the campaign has a spokesperson exploring idea of contextual search. “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesperson talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.
Client: GMC
Agency: DigitasLBi
CC0:Ronald Ng
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins
Production Company: Superlounge
Director: Daniel Sheppard
Executive Producer: Dave Farrell
Editorial Company: Peel & Eat
Editor: Pete Warren
Music Company: Soundtrack Boston
Audio Engineer: Mike Secher
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More