San Francisco advertising agency Camp + King recently launched a spot to support The Clorox Company's Glad to Give program. The program and creative were inspired by people who were using Glad ForceFlex® bags to donate bulky or heavy items to charity, because they can fill, stretch and stuff the durable bags with just about anything!
Now Glad wants to inspire you, by creating a special yellow bag that’s made just for donations… encouraging you to give gently loved items a second life and help bring warmth, happiness and smiles to others. It’ll stand out and remind you to schedule a pickup with a local charity.
Giving has many benefits ranging from making us feel happy to making us and our communities healthier. Visit GladtoGive.com to receive a bag to your home to fill and donate to the charity of your choice.
SPW Credits
Client: Clorox/Glad ‘Glad-to-Give’ 09/09/15
Agency: Camp+King
Chief Creative Office/Partner: Roger Camp; Chief Executive Officer/Partner: Jamie King; Creative Director/Art Director: Rikesh Lal; Creative Director/Copywriter: Jesse Dillow; Art Director: Chris Nash, Justin Hargraves; Copywriter: Scott Myers, Avery Stokes Harrison; Executive Producer: Vince Genovese, David Verhoef; Associate Producer: Malini Kartha; Brand Director: Dana Rabb
Production: Misfit
Executive Producer: Jim Vaughan; Line Producer: Scott Wickman, Director: Patrick Lundberg, DP: Nick Mahar
Post: Misfit
Exec. Producer: Jim Vaughan, Editor: Matt O’Donnell, Asst. Editor: Marissa Rosado, Color and Finish: Mark Everson
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
