To promote Ghost ScreamTM Hot Sauce, director and Emmy® Award winning producer Robert J. Sexton created an unprecedented 360° VR (virtual reality) commercial that is calculated to set tongues ablaze.
SPW CreditsExecutive Producer/Director: Robert J. Sexton
DP: Kara Stephens
Assoc. Producer: Aaron Teebor
Assoc. Producer: Darrin Stephens
Makeup Artist: Suzi Hale
Asst. Makeup: Rocky Calderon
Production Designer: O.B. Ferrous
Wardrobe: Aurora Culver
VFX Artist: Yoshio Kohashi
Graphics: Deandra Sisson
Gaffer: Logan Wade
Sound Recordist: Matthew Lucceshi
Colorist: Christopher Pearson
Creative Copy Consultant: Steve Dandois
VR Technical Advisor: Mark “raz” Walden
VR Camera: OMNI
Tetra Mic from Core Sound from Audio Rents: Bob Burton, Traci Bradford, Kristen Weiss
Software: FxFactory, Dashwood Cinema Solutions, Mettle Skybox, Kolor, DaVinci, Apple FCPX, Adobe Premiere, Adobe After Effects.
Mantis by Motion Impossible
Radiant Images
Special Thanks to Matt Sisson at www.ghostscream.com , Ryan Friedlinghaus at West Coast Customs, K.O.C. Productions, David Wong, Jonathan Thorn and Ed Nelson at GoPro, Ryan Scott Warren at Imagination Factory, Scott Pourroy.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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