In 1935, GE powered the first night game and changed the way we see America’s pastime. Now, as two new companies, they’re changing the way we see the future. Introducing the next generation of GE: GE Aerospace and GE Vernova.
Credits
Giant Spoon: Co-Founder: Trevor Guthrie Partner: Laura Correnti Chief Creative Officer: Ian Grody Chief Media Officer: Julie Berger President & Chief Client Officer: Christina DeGuardi VP, Business & Legal Affairs: Catherine Huang Director, Business & Legal Affairs: Symphonie Von Rippon VP, Communications: Nicole Ryan VP, Media: Anthony Pedalino VP, Content Production: Jason Lau Sr. Producer: Christina Kolby Associate Creative Director: Tommy Dudley Associate Creative Director: Thanh Ly Group Media Director: Mike Friedman VP, Strategy: Corbin Brown Media Director: Claire Lovell Media Strategist: Grace Ahonen Associate Account Director: Alex Cooke GE: CMO: Linda Boff Sr. Director, Brand Marketing: Nadia Malik Sr. Marketing Manager: Mallory O’Brien Sr. Project Manager: Grace Zakhem Supply & Demand (Production Company): Director: Kevin Foley Executive Producer / Founder: Tim Case Executive Producer / Managing Director: Charleen Manca Executive Producer in Charge of Production: Nathan de la Rionda Line Producer: Ron Mohrhoff Director of Photography: Mihai Malaimare Chief Lighting Tech: Joe Page Production Design: Vince Tatum Cartel (Editorial): Managing Director: Lauren Bleiweiss Executive Producer: Evyn Bruce Head of Production: Sarah Schachte Senior Producers: Lauren Mask / Jen Tremaglio Editor: Eddie Ringer Assistant Editor: Tara O’Sullivan ArtJail (VFX/Finishing): Executive Creative Director/Founding Partner: Steve Motterhead Head of 3D: Jackie Liao VFX Artists: Alex Shahviri, Andrew Theissen, Andy Robinson, Bojan Zoric, George Arnold, Emily Irish VFX Assistant: Arash Shahabi Head of Production: Elizabeth Thuvanuti Keating Executive Producer: Caitlin Schooley-Groneveldt Eleven Sound (Audio): Sound Design/Mix: Jeff Payne Senior Producer: Andrew Smith Score a Score (Music): Composer: Matt Abeysekera Executive Music Producer: Jordan Passman & Jake Weinreb Music Producer: Marisa Shocket
ScreenWork Categories:Commercial
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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