A new Direct Response Television campaign promoting a product of the Gerber Life Insurance company. For the spot, Hawthorne Direct created a series of :30 and :60 spots to promote the Gerber Life College Plan, a product of Gerber Life Insurance Company. In these spots, a family financial expert is seen discussing the future costs of college tuition, and how parents must begin planning now, to combat the skyrocketing costs of college which are sure to confront them in the future.
SPW Credits
Client: Gerber Life Insurance; Agency: Hawthorne Direct Creative Director: John Pucci, Art Director: Ray Widjaja, Producer: Neil Gabriel, Director: Mark Lyon, Writer: Neil Klayman, Camera: Mark Lyon and Todd Kniss, Sound: Tom Curly, Post Producer: Alex Clewell, Editor: Dave Garcia
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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