Over the years Calabash Animation has taken Lucky the Leprechaun — the beloved brand icon for General Mills’ Lucky Charms cereal — on an amazing number of adventures. But none quite like their latest ad, “Everybody Flies” (:30), which finds Lucky animated in 3D for the first time ever. The ad was created by agency Saatchi & Saatchi, New York.
SPW Credits
Client: General Mills, Inc.; Project: Lucky Charms “Everybody Flies” (:30); Agency: Saatchi & Saatchi, New York; SVP, Creative Director: Pat Giles; SVP, Creative Director: Manny Galan; Art Director: Brad Rodriguez; Copywriter: Adam Kline; Producer: John Catapano; VP, Director of Business Affairs: Linda Bennett; Business Manager: Christina Matson; EVP, Unit Director, General Mills: Peter Hubbell; VP, Management Director: Nicole Lobkowicz; Account Supervisor: Veena Chokkavelu; Account Executive: Emily Grassmeyer; Assistant Account Executive: Molly Dwyer. Animation: Calabash Animation, Chicago, IL; Executive Producer: Sean Henry; Creative Director: Wayne Brejcha; Production Manager: Diane Grider; Associate Producer: Alexis Davison
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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