Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
SPW Credits
Client: Geico Vice President, Marketing: Ted Ward Manager, Broadcast Production and Agency Relations: Amy Hooks Marketing Buyers: Katherine Kalec, Brighid Griffin Marketing Coordinator: Thomas Perlozzo
Agency: The Martin Agency, Richmond, Va. Chief Creative Officer: Joe Alexander Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger Vice President, Associate Creative Director: Neel Williams Associate Creative Director: Mauricio Mazzariol Vice President, Executive Producer: Brett Alexander Broadcast Producer: Liza Miller Junior Broadcast Producer: Coleman Sweeney Business Affairs Supervisor: Suzanne Wieringo Senior Integrated Production Business Manager: Amy Trenz Financial Manager: Monica Cox Senior Vice President, Group Account Director: Brad Higdon Account Supervisor: Josh Lybarger Account Executive: Allison Hensley Senior Project Manager: Karen McEwan
Production Company: Park Pictures Director: Terri Timely Executive Producers: Justin Pollock, Jackie Kelman Bisbee Line Producer: David Lambert
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
